I'm off to EA!

I wasn't quite sure the day would ever come, but now here it is -- I've said goodbye to Future US after almost 10 years, and I've taken a new position at Electronic Arts as director of media strategy and development.

First thing's first -- new contact email is danielrimorris at gmail. Use it for good, not evil.

Before I get into the new gig, it's worth putting down some thoughts about my time at Future (and, before its name change, Imagine Media). I was hired at Imagine in early 1999 at the tender age of 23, to be deputy editor on PC Gamer. My first few years there were a carnival, to say the least...it's hard to adequately describe life at a company where you review videogames, write stories for a magazine with pathologically-obsessive readers, travel the world, ignore all the standards of corporate workplace etiquette, and work long hours with a hilarious pack of like-minded nerds who are all gifted in one way or another with sprinkles of greatness. As Henry Hill says, "it was a glorious time."

In more recent years, after a few promotions and a move to the business side of the business, the job became something different, but equally rewarding -- a taste of media empire-building. Which, it turns out, I really enjoy too...so now it's off to EA to help them gin up new ways to reach gamers in the emerging digital world.

For a good sense of what I'm going to be doing, read this brief article on EA Games president Frank Gibeau -- the strategy he describes is basically going to be my job description. It's a huge opportunity and I intend to make the most of it.

So...if you're a Futurian (or ex-Imagineer), thanks for a decade's worth of memories. For everyone else, wish me luck in a big new job at one of the biggest entertainment companies in the world. It's going to be an adventure...